TVC “Mirror” ~ UNHCR Social Project

Since Winter 2014, after the annexation of Crimea and the beginning of counter-terrorist operation (CTO) in Eastern Ukraine, an approximate of 1.4 million Ukrainians have become internally displaced persons, scattered throughout other regions of the country. Coming from regions historically perceived as pro-Russian, they are often blamed for the lack of will to defend own land, effectively being the reason of war festering, and then fleeing instead of fighting. To prevent further stigmatization and promote understanding and support from the host communities towards people who have already lost the most valuable thing – their home – the social media campaign, held under the auspices of the UN Refugee Agency (UNHCR) and Government Initiative on the immigrants support, was launched.

Since Winter 2014, after the annexation of Crimea and the beginning of counter-terrorist operation (CTO) in Eastern Ukraine, an approximate of 1.4 million Ukrainians have become internally displaced persons, scattered throughout other regions of the country. Coming from regions historically perceived as pro-Russian, they are often blamed for the lack of will to defend own land, effectively being the reason of war festering, and then fleeing instead of fighting. To prevent further stigmatization and promote understanding and support from the host communities towards people who have already lost the most valuable thing – their home – the social media campaign, held under the auspices of the UN Refugee Agency (UNHCR) and Government Initiative on the immigrants support, was launched.
Credits: 
Advertising Agency: PROVID, Kiev, Ukraine
Creative Director: Serhii Zinoview
Art Director: Mariia Plotnikova
Copywriter: Vlad Galyapa
Account Director: Elena Guk
Director: Ivan Sautkin
Art director: Nikolay Kishuk
Producer: Daria Stepani
Executive producers: Vitaliy Sheremetiev, Roman Bazuchenko
Head of commercial post-production: Sergey Chistyak, Dmitriy Chistyak
Post-production producer: Anna Viktorova
Sound Design: Artem Mostovoy
Public Information Officer: Nina Sorokopud
Public Information Assistant: Ivanna Myronenko-Dribna
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